Giving out promotional products is a great way to keep your name in front of past and potential customers.
Promotional products are still a key part of a company's advertising strategy and they should be when done right. Here are some tips regarding choosing and using promotional products with your business.
Some of the more common items used for promotions are as follows:
• Pens and other writing instruments
• Apparel
• Water Bottles
• Shopping Bags
• Calendars
Always keep your clients in mind... Will they put your product to good use? Will it be seen by others and will they tell them where they got it from?
Avoid short shelf life products, you want your product to be used/noticed as long as possible. When you give a promotional item to a customer or prospect, you set up an expectation that often makes them want to do business with you. You don't have to say anything or make a big deal of it, but they will feel an obligation.
Giving out promotional products is a good way to 'break the ice' and start up a conversation. Sometimes that's all it takes and the next thing you know, the two of you are communicating. When done correctly, providing promotional products can be a very worthwhile investment.
